Digital Marketing & Content Manager – ETT M/F

À propos de Carrier

Carrier Global Corporation, leader mondial des solutions intelligentes pour le climat et l’énergie, s’engage à développer des innovations qui apportent confort, sécurité et durabilité au quotidien. Grâce à des avancées de pointe dans des solutions climatiques telles que le contrôle de la température, la qualité de l’air et le transport, nous améliorons la vie, soutenons des secteurs essentiels et assurons le transport sécurisé des denrées alimentaires, des médicaments vitaux et bien plus encore. Depuis l’invention de la climatisation moderne en 1902, nous avançons avec une mission claire : améliorer nos vies et le monde que nous partageons. Nous restons leaders grâce à une équipe mondiale, inclusive et d’excellence, qui place le client au cœur de toutes nos actions. Pour en savoir plus, consultez corporate.carrier.com ou suivez Carrier sur les réseaux sociaux @Carrier.

Location

Rueil-Malmaison

About the role

Help shape how Carrier Transicold grows aftermarket revenue across Europe. Carrier Transicold is launching a new Aftermarket & Services eCommerce Marketplace for our Europe Truck Trailer business, a strategic platform that will transform how fleet customers, distributors and service partners discover, purchase and engage with our aftermarket parts, services and digital solutions.

We are looking for a Digital Marketing & Content Manager to lead the marketing strategy, content and customer campaigns that will drive successful launch, adoption and growth of the Marketplace across multiple European countries. Sitting within Marketing & Communications, this role owns the end-to-end customer-facing experience of the marketplace, from site content and SEO-GEO to proactive, data-driven campaigns that grow traffic, conversion and aftermarket revenue.

The ideal candidate thrives in a fast-paced environment and brings a creative, analytical mindset along with strong project management skills and proven experience in global companies and large-scale eCommerce or Marketplace initiatives. The candidate should have experience working within a corporate structure and creative problem-solving skills to tailor communications to fleet customers, distributors and service partners. The candidate is proficient in managing a broad range of stakeholders, including internal clients, vendors and key customers. The job demands excellent digital marketing skills for digital media, a strong grasp of content's role in driving SEO-GEO and digital discovery, and a proven ability to meet deadlines.

If you are a digital marketer and content leader who thrives at the intersection of eCommerce management and digital marketing, and you want to shape the launch of a marketplace from day one, this role is for you.

Key Responsibilities

eCommerce Marketplace Content Management

• Own and continuously optimize customer-facing marketplace content across multiple European countries and languages, including landing pages, category pages, product pages, promotions, FAQs and editorial assets.

• Define and own marketplace content standards and rules (product data, seller content, editorial pages) and establish clear governance frameworks for internal teams and external sellers.

• Govern content standards, tone of voice and brand consistency across the marketplace and seller ecosystem.

• Collaborate closely with Aftermarket & Services, Marketplace representives, Web/SEO-GEO, Digital/IT, Marketing, Legal and Finance.

• Partner with Legal, Finance and Compliance to ensure marketplace content meets regulatory, commercial and brand requirements across European markets (terms and conditions, pricing display, disclaimers, country-specific regulations).

• Partner with the Digital Marketing team on applying SEO-GEO best practices across marketplace, category and product pages in multiple languages and markets.

Product Catalog & Data Quality Management

• Own content quality across the marketplace catalog (titles, descriptions, attributes, documents and images) in all supported European languages.

• Define mandatory versus optional product data requirements in collaboration with Product, IT and Digital teams.

• Monitor and improve catalog health KPIs (completeness, consistency, accuracy and duplicates).

• Ensure content readiness for marketplace phased rollouts.

Customer Campaigns & Communications

• Partner with the Aftermarket team to define and execute the digital marketing strategy to drive traffic, online orders and aftermarket revenue growth.

• Plan and run proactive customer campaigns (paid, owned and earned) promoting aftermarket parts, service plans and digital solutions.

• Build pre-launch, launch and post-launch communication plans across the marketplace, Carrier digital channels, events and trade shows.

• Design and execute CRM, marketing automation and customer lifecycle campaigns to nurture, retain and grow fleet customers and service partners across the aftermarket journey.

• Contribute to marketplace positioning and marketing from a customer-experience lens.

Analytics & Performance

• Track and report on traffic, acquisition, conversion, engagement and campaign performance.

• Monitor content health KPIs (completeness, accuracy and SEO visibility) and drive continuous improvement.

• Translate customer and marketplace data into insights and next-best actions for campaigns and content.

Required Qualifications

• Bachelor's degree and a minimum of five years of prior relevant experience or an advanced degree in a related field.

• Proven experience leading digital marketing, eCommerce or marketplace content in B2B or B2B2C environments.

• Strong understanding of SEO-GEO principles, keyword research and technical optimization.

• Work product and communications will be conducted in English. Fluent professional English is mandatory for this position.

• Experience with eCommerce and marketplace platforms (Mirakl, Shopify, Amazon Seller Central).

• Proficiency with analytics and SEO-GEO tools (Google Analytics, Search Console, SEMrush, Screaming Frog) and marketing automation, CRM and analytics platforms.

• Familiarity with paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).

• Knowledge of web design, HTML/CSS and UX/UI principles.

Preferred Qualifications

• Seven years of experience in digital marketing, SEO or eCommerce.

• Proven ability to deliver high-quality work with a strong work ethic.

• Strong time-management skills with the ability to work with a sense of urgency under demanding deadlines.

• Comfortable interacting with cross-functional teams and a international network.

• Strong analytical mindset with the ability to translate data into strategy.

• Excellent communication, project management and organizational skills.

Our commitment

Our greatest assets are the expertise, creativity and passion of our employees. We strive to provide a great place to work that attracts, develops and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback and always challenging ourselves to do better. This is The Carrier Way.

 Join us and make a difference.

Apply Now!

Fourchette de rémunération

La rémunération annuelle pour ce poste est comprise entre €43 000,00-€86 000,00 par an.Les facteurs pouvant influencer la rémunération incluent notamment les compétences, la formation, l’expérience et d’autres qualifications spécifiques du candidat retenu.

Autres éléments de rémunération

Ce poste peut donner droit à des primes à court terme, sous réserve de conditions définies.

Avantages

Nous proposons un package de rémunération globale compétitif pouvant inclure d’autres avantages et programmes de bien-être. Ceux-ci varient selon le poste et le lieu et visent à soutenir la santé, la sécurité et la réussite des collaborateurs.

Égalité de traitement et non-discrimination

Carrier s’engage en faveur de l’égalité de traitement et de la non-discrimination.

Tous les candidats qualifiés seront examinés sans distinction de race, couleur, religion, sexe, orientation sexuelle, identité de genre, origine nationale, âge, handicap ou toute autre catégorie protégée.

Si vous avez besoin d’un aménagement raisonnable pour participer au processus de recrutement, contactez-nous à [email protected].

Date limite de candidature

Les candidatures seront acceptées pendant au moins 14 jours à compter de la date de publication : 8 July 2026

Avis de confidentialité des candidats

Veuillez cliquer sur le lien ci-dessous pour consulter l’avis de confidentialité.

Utilisation de l’IA

Des outils technologiques, y compris des outils basés sur l’IA, peuvent soutenir certaines étapes du processus de recrutement, sous la supervision de personnes.