Digital Marketing Specialist

Role: Digital Marketing Specialist

Location: Telford, on site

Contract: Perm, full.

Viessmann is a global leader in sustainable climate and energy solutions, dedicated to creating living spaces for future generations. Now proudly part of the Carrier group, Viessman combines innovative technology with a strong commitment to environmental responsibility, driving sustainability and comfort. With a comprehensive portfolio that includes heating, cooling, ventilation, and energy systems, Viessmann serves residential, commercial and industrial markets across the world. They continue to shape the future of energy efficiency through smart, integrated solutions that drive sustainability and comfort.

Job Description

• Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
• Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
• Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
• Plan, execute, and optimize multi-channel digital campaigns to support business growth
• Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms
• Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
• Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
• Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
• Plan and manage media and advertising strategies, staying up to date with market trends and innovations
• Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
• Build, maintain, and optimize website performance, ensuring functionality and user experience
• Collaborate with cross-functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiatives
• Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement
• Manage digital marketing budgets and ensure effective allocation of resources

Requirements

• University degree or equivalent experience in Marketing, Digital Marketing, or related field
• Minimum of 3 years of experience in digital marketing or a related role
• Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics
• Experience with marketing automation tools and CRM systems
• Understanding of website management, basic HTML/CSS, and digital technologies
• Strong analytical skills with the ability to interpret data and optimize performance
• Excellent communication and stakeholder management skills
• Ability to work independently and manage multiple priorities
• Proactive, detail-oriented, and comfortable working in a fast-paced environment

What we offer

• Base salary + bonus
• Pension scheme
• 25 days of holiday + bank holidays
• Private medical care
• Life Insurance

Our commitment to you

Our greatest assets are the expertise, creativity and passion of our employees. We strive to provide a great place to work that attracts, develops and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback and always challenging ourselves to do better. This is The Carrier Way.

Join us and make a difference.

Apply Now!

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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