Senior Manager, Integrated & Strategic Brand Marketing

About Carrier

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow on Carrier social media at @Carrier.

At Automated Logic, we've been developing and supporting intelligent building solutions that have helped customers, including small businesses to Fortune 500 corporations, operate their buildings more efficiently for over 40 years. Our products help reduce energy consumption, lower utility, operating and maintenance costs, and improve indoor air quality, occupant comfort, and productivity. Technology that supports the buildings and industry of today and tomorrow requires a wide range of talents and skill sets.

Role Summary

The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth. This role partners closely with Sales, Product Management, and Field leadership to ensure consistent market messaging, strong specification influence, and effective go‑to‑market execution across regions.

This role aligns to Automated Logic Field’s Marketing & Communications Strategy and Marketing Operations job families, with emphasis on market strategy, effectiveness, and execution rather than transactional campaign support.

Key Responsibilities

National Marketing Strategy & Planning

• Develop and lead the national marketing strategy for Building Controls, aligning messaging, positioning, and campaigns with commercial priorities and product strategy.

• Translate long‑range business objectives into annual marketing plans, KPIs, and performance metrics.

• Conduct market and competitive assessments to inform strategy, positioning, and investment decisions.

Go‑to‑Market & Field Enablement

• Partner with Sales leadership to support specification influence, consulting engineer engagement, and national account initiatives, ensuring marketing programs support complex sales cycles.

• Enable Sales teams with clear value propositions, messaging frameworks, and customer‑facing materials that support consultative selling.

• Support product launches and portfolio updates in coordination with Product Management and Sales teams.

Brand, Communications & Market Education

• Strengthen brand visibility and recognition within the building controls specifying community through coordinated communications, events, and industry engagement.

• Oversee development of thought leadership, customer education content, and marketing communications aligned to national priorities.

• Ensure consistency of brand and messaging across regions, channels, and partners.

Marketing Operations & Effectiveness

• Establish marketing performance metrics, dashboards, and reporting to measure effectiveness and ROI.

• Partner with agencies, vendors, and internal stakeholders to drive scale, consistency, and efficiency across marketing activities.

• Contribute to budget planning, forecasting, and prioritization of marketing investments.

Cross‑Functional Leadership

• Act as a strategic marketing partner to Sales, Product, and executive leadership on growth initiatives and market opportunities.

• Influence without authority across national and regional teams to drive adoption of marketing programs and standards.

Success Indicators

• Improved national brand consistency and market visibility

• Strong alignment between marketing programs and sales execution

• Measurable contribution to pipeline support and market influence

• Clear marketing KPIs tied to business outcomes

Required Qualifications

• Bachelor’s degree

• 7+ years of experience in marketing strategy or go‑to‑market roles.

• 3+ years of experience supporting B2B sales environments

• 3+ years of experience with campaign management

Preferred Qualifications

• Experience in Building Automation, HVAC, Controls, or construction‑adjacent industries.

• Experience partnering with Sales and Product Management teams on go‑to‑market execution.

• Background in market intelligence, product marketing, or specification‑driven industries.

• Demonstrated experience in marketing leadership, strategy, or go‑to‑market roles.

• Experience supporting complex B2B sales environments with long sales cycles.

• Strong analytical, communication, and presentation skills.

• Proficiency with Microsoft 365 tools and marketing analytics platforms.

• Prior experience leading national or enterprise‑level marketing initiatives.

Pay Range

The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.

Other Compensation

This position is entitled to short-term cash incentives, subject to plan requirements.

Benefits

Employees are eligible for benefits, including:

• Health Care Benefits: Medical, Dental, Vision; Wellness incentives

• Retirement Benefits

• Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation

• Disability: Short-term and long-term disability

• Life Insurance and Accidental Death and Dismemberment

• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account

• Tuition Assistance

To learn more about our benefits offering, please click here Work with us | Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements.

Carrier EEO Statement and Accommodations Process

Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.

If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at [email protected]. We will make every effort to meet your needs in accordance with applicable laws.

Application Deadline

Applications will be accepted for at least 3  days from Job Posting Date: 15 April 2026

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Use of AI

Technology-enabled tools may support parts of the recruitment process, with oversight by people.