Lead - Product Marketing , RLC/ VRF

Role: Lead - Product Marketing

Location: Gurgaon - India

Full/ Part-time: Full Time

About Carrier

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of       everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.

1. Product Portfolio Strategy & Lifecycle Management

• Develop and execute category growth strategies for RLC and VRF businesses.
• Own product portfolio planning across launches, upgrades, rationalisation, and end-of-life decisions.
• Identify whitespace opportunities through market, customer, and competitive analysis.
• Partner with global and regional product teams to influence future product roadmaps based on India market needs.
• Drive localisation requirements and business case development for new introductions.

2. Go-to-Market (GTM) Excellence

• Lead end-to-end GTM planning for all new product introductions.
• Define positioning, value propositions, messaging frameworks, and launch strategies.
• Develop launch readiness processes across sales, channel, supply chain, training, and communications.
• Ensure successful commercialisation and rapid market adoption of new offerings.

3. Market & Competitive Intelligence

• Establish a structured competitive intelligence programme
• Track competitor pricing, product specifications, channel strategies, promotions, and market share movements.
• Convert market insights into actionable recommendations for leadership.

4. Pricing & Profitability Management

• Develop portfolio pricing architecture and premiumisation strategies.
• Monitor pricing competitiveness while protecting margin objectives.
• Partner with Finance and Sales teams to analyse profitability by category, channel, and SKU.
• Recommend interventions to improve mix, margins, and portfolio efficiency.

5. Sales Enablement & Channel Support

• Create compelling sales tools, product collateral & comparison sheets.
• Partner with sales leadership to improve product penetration and win rates.
• Support key customer presentations and strategic project pursuits.

6. Customer & Market Insights

• Lead Voice of Customer (VOC) initiatives.
• Develop deep understanding of consumer, dealer, consultant, builder, and commercial customer needs.
• Translate insights into product improvements, innovation opportunities, and messaging strategies.

7. Demand Generation Support

• Partner with Brand & Communications team to design integrated marketing campaigns.
• Ensure product strategy is reflected across all communication touchpoints.
• Support lead generation initiatives with category-specific content, claims, and proof points.
  

  Benefits

  We offer a competitive total rewards package that may include other benefits and well‑being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.

• Enjoy your best years with our retirement savings plan
• Have peace of mind and body with our health insurance
• Make yourself a priority with flexible schedules, parental leave and our holiday purchase scheme
• Drive forward your career through professional development opportunities
• Achieve your personal goals with our Employee Assistance Programme

• Pay Range (For Japan & Singapore Work Pass)

  The [annual salary salary/hourly rate] for this position is between [X– XX annually/per hour].  Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.    

  Equal Treatment and Non-Discrimination

  Carrier is committed to equal treatment and non-discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class.  

  If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at  [email protected].We will make every effort to meet your needs in accordance with applicable laws.

  Job Applicant Privacy Notice

  Please review Carrier’s Job Applicant Privacy Notice ,

  Use of AI in Recruitment

  Technology enabled tools may support parts of the recruitment process, with oversight by people.

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Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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