Mgr, Vertical / Channel Marketing

About Carrier

Carrier is a global leader in intelligent climate and energy solutions, committed to creating healthier, safer, and more sustainable environments. With a legacy of innovation and a world-class, diverse workforce, we continue to lead by keeping customers at the center of everything we do. Our performance-driven culture fuels long-term value creation through strategic investments and bold growth initiatives.

Role Overview:

The newly created Data Center Business team in AME (Asia-Pacific and Middle East) is seeking an initiative-taking and experienced Marketing Manager. This high visibility role will bridge the gap between global Datacenter marketing strategy and local market execution. The successful candidate will collaborate with business unit leadership and marketing leaders across the AME to craft the marketing and PR strategy for maximizing brand exposure and market participation. The role requires strong organizational skills, diligence, and excellent communication skills.

Key Responsibilities:

• Craft and own the AME marketing roadmap, addressing the AME growth priorities and aligning with global frameworks.

• Spearhead end-to-end campaign approach ensuring high impact presence at major industry events.

• Champion integrated marketing initiatives across digital and traditional channels for specific Datacenter verticals including Hyperscale’s and colocation operators.

• Develop and execute high-touch Key Account-based marketing campaigns, in collaboration with sales, to target strategic stakeholders at major datacenter customers and strategic partners.

• Manage the production and execution of marketing and sales enablement collaterals. Adapt global marketing content to suit local preferences and languages. 

• Track and report on marketing KPIs to optimize marketing spend. Implement measurable ROI practices from lead generation to conversion.

• Manage regional agency relationships and serve as the primary marketing contact for regional business leadership.

• Collaborate closely across functions in aggregation, curation and communication of expert technical insights to drive market thought leadership.

• Assist the leadership in developing communication plans to relay vision and strategy for winning in the market.

• Maintain good knowledge of designated markets and trends.

Required Qualifications:

• Bachelor’s degree in business or marketing

• 7 + years prior B2B marketing experience, with at least 3 years in the Datacenter, Cloud, telecom, or technology sectors

Preferred Qualifications:

• Ability to translate complex concepts into compelling value propositions.

• Demonstrated ability to communicate complex information clearly and accurately to a variety of audiences both orally and through written material.

• Innovative Problem-Solving – Ability to think creatively, innovate and implement progressive, sustainable solutions

• Delivers Results – Proven ability to execute with speed and exhibit a bias for action mindset.

• Customer Focus – Passion for customers including ability to act quickly, solve problems and exceed expectations.

• Experience with business intelligence and analytics tools

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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