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Digital Marketing Manager Leader

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Business Unit Carrier Job ID 30073924 City Palm Beach Gardens State Florida Country United States

Date Posted:

2022-03-22-07:00

Country:

United States of America

Location:

CAF77: CCS - CIB 13995 Pasteur Blvd , Palm Beach Gardens, FL, 33418 USA

The Carrier business is seeking a Digital Marketing Leader reporting to the Senior Director of Global Marketing for the Carrier World Headquarters business.

The Digital Marketing Leader will be responsible for the development and execution of digital marketing strategies for the corporate website(s), employing best practices and ensuring relevant and up-to-date content strategy, along with platform enhancements and website compliance requirements.

The ideal candidate has expertise in the current and new realities of digital across a globally diverse workforce and demonstrates cutting-edge practices across new channels and platforms. S/he is comfortable in a high-performing, fast-paced environment and can adapt quickly to produce various digital marketing and website creative projects. In addition, s/he will be adept at multitasking and maintain a strong commitment to quality.

Job Location: Palm Beach Gardens, Florida

Travel required: 20%

Duties & Responsibilities

Management of world headquarters digital marketing team including website development and management and the business ownership of marketing technologies.

Lead design, development, launch, and regular updates for corporate-owned websites at Carrier, to include site map design, customer journey mapping, UI/UX design, content strategy, SEM/SEO strategy, CRM integration, and website testing and launch efforts.

Coordinate on integrated digital campaigns that include a website presence with communications and social media as required.

Responsible for website content updates, identifying new content, and managing a regular refresh cycle, to ensure content is current and relevant. 

Manage content in the CMS system and other digital marketing tools.

Manage Global Digital Marketing Council

Prepare standard work on a variety of digital / web topics relevant to the business.

Manage the technical review and approval of brand websites for usability, SEO/SEM, performance, compliance, and more.

Participate in the assessment and deployment of new digital marketing tools and technologies across the business.

Stay abreast of digital technology trends and their relevance and application to the Carrier business.

Provide guidance to Carrier businesses on the development of other relevant digital properties

Participate in digital audits for brand and technology requirements.

Support other digital and marketing efforts and projects as required.

Requirements/Experience

At least 10 – 12 years of demonstrated success in digital marketing and website management within a complex business environment.

Demonstrated proficiency working with CMS platforms and website management.

The ability to work with urgent deadlines, change priorities, and manage multiple high-priority assignments simultaneously, in a professional manner.

Self-motivation and the ability to take initiative, but also to be a strong team player.

Must have strong writing, editing, project management, organizational skills, and attention to detail.

Demonstrates creativity and documented immersion in social media.

Proficiency in all applicable software packages (Microsoft Office, Adobe Creative Suite), understanding of web architecture, and browser capabilities.

Education/Certifications

Bachelor’s or Master’s degree in Communications, Marketing, IT, or other relevant fields.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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COVID-19 vaccines will be required for all newly hired Carrier U.S. Salaried employees. 

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